Gambling advertising is the promotion of gambling, by casinos , casinos, lotteries, bookmakers or other organizations that offer the possibility of paying bets. It is usually performed through various media or through sponsored events (with sporting events or people).
Although gambling advertising is not as highly regulated as tobacco advertising and alcohol advertising, there are strict regulations in many countries on how gambling can be advertised.
Bookmakers and casinos often sponsor sporting events, athletes or television coverage. For example, Bet365 sponsors snooker players on Channel 4. Betfair sponsors women’s cricket TV coverage (AShes 2005). Goldenpalace.com has sponsored many boxers who have even had temporary sponsored tattoos.
Because betting advertising is restricted or prohibited, bookmakers use free play sites such as partypoker.com and pokerstars.net. These sites can serve as a lever (link) to get users through them to sites where they can play for real money.
In 2018, even the BBC hosted sub-pages of football clubs (Aston Villa and Celitc) on their pages, which added links to bookmakers. All major online media are faced with the fact that links from their sites in one way or another lead to such and other pages that they themselves did not add as links. Either it’s about redirecting expired domains, or you’re looking for links in one way or another to more remote parts of the page.
ADVERTISING GAMES OF CHANCE, BETTING IN SLOVENIA
In Slovenia, advertising of gambling providers who do not have a concession is prohibited.
“Accepting or forwarding payments, advertising or providing other services related to the organization of games of chance for persons who do not have a government concession is prohibited in the Republic of Slovenia.” ( source )
In Slovenia, bets can only be advertised by the Lottery of Slovenia. This one offers bets via the e-betting portal (review), where the user experience is below the level, and the quotas are incomparable with foreign providers due to taxation. markets.
The problem is that the legislation is unregulated.
“The law allows the organization of games of chance via the Internet or other telecommunications in Slovenia, but only to companies that obtain a government concession for the permanent organization of classic games of chance or a concession for the organization of special games of chance in casinos,”
UNPIS thus banned advertising and blocked the pages of the Bwin and Bet at Home bookmakers, which enabled online gambling in Slovenia. In a similar case, the European Court of Justice ruled in favor of Gambelli (Italy). It ruled that a foreign bookmaker has the right to organize games of chance in all EU member states (more on finance.si ). Somewhere since 2005, the rules on online casinos have been in preparation in Slovenia, but have not yet been finalized. As explained by the lawyer Mrva , who represents Bwin in the case of the lawsuit of Bwin against the Republic of Slovenia, the state authorities prevent the operation of foreign bookmakers:
“The company cannot obtain the concession, and the Slovenian state authorities are preventing it from operating. In our opinion, Slovenian legislation and the conduct of state bodies are in conflict with EU law, which is why the company has filed a lawsuit. The process is still ongoing, “
BETTING AND GOOGLE ADVERTISING
Google supports “responsible gambling advertising.
Google, in terms of conditions for advertising bets or. gambling is governed by local law or he respects her. It therefore allows what is allowed in a certain area of the country.
Gambling-related ads are permitted provided they comply with the policies below and the advertiser receives the appropriate Google Ads Certificate.
Under certain conditions, Google permits the advertising of bookmakers in the following cases:
- Advertising “offline” betting
- Advertising online casinos / bookmakers / casinos (for real money)
- other games of chance
So if local law allows and you have a certificate, then you can use Google (terms) to advertise your bookmaker or casino games .
BETTING AND FACEBOOK
Advertisements that promote or facilitate real money online gambling, real money poker lottery games, including online bookmakers and real money casinos, bingo or poker, are only permitted with prior written permission. Authorized (approved) gambling advertisements may be displayed to persons 18 years of age or older who are in the licensed jurisdictions. ( more about conditions )
SEO OPTIMIZATION FOR GAMBLING
SEO optimization of bookmakers and casino games is allowed if you perform it for the Slovenian market, e.g. from Austria. Namely, you can provide betting services there, and you can also receive payments for it. Bookmakers and online casino games are optimized in a variety of ways. The gambling niche invests heavily in quality content about sports and educational content about betting. All with the goal of high rankings in Google. Bookmakers and casinos also value and seek quality feedback. With the help of optimization, casinos (bookmakers and casinos) can gain more payers.