When companies are entering slovenian digital market there are some martket spoecifics they ought to consider. They all derive from the fact that Slovenia is small country not only in the therm of teritory but also in population. Slovenia has about 2 million citizens which is much less than Croatia or Serbia. On the onther hand Slovenia is also different than those two. Why. Even tgouhg the population is lower, the slovenian market has more purchase power compared to Croatia or Serbia. This is because the standard is much higher in Slovenia and the population is more urban or at least suburban. So the majority of those two million citizens lives in or by the city of Ljubljana.

Following are the main specifics of Slovenian market.

Slovenian economy statistics

Population:

  • 2,107,126 (1 April 2021)

GDP:

  • $61 billion (nominal, 2021 est.)
  • Increase $86 billion (PPP, 2021 est.)

Unemployment:

  • Positive decrease 4.7% (August 2020)
  • Steady 11.2% youth unemployment (15 to 24 year-olds; June 2020)

Sallary:

  • Average gross salary: €1,752 / $1,995 monthly (March, 2019)
  • Average net salary: €1,128 / 1,285 monthly (March, 2019)

Main industries:

  • ferrous metallurgy and aluminum products,
  • lead and zinc smelting;
  • electronics (including military electronics),
  • trucks,
  • automobiles,
  • electric power equipment,
  • wood products,
  • textiles,
  • chemicals,
  • pharmaceuticals,
  • machine tools

% OF EXPORTS/IMPORTS IN GDP:

  • Exports: 78%
  • Imports: 69%

Sources and more:

  • https://eng.gzs.si/Portals/English/Vsebine/novice-priponke/SGOS_ENG_2016_11.pdf
  • https://en.wikipedia.org/wiki/Economy_of_Slovenia

Internet usage statistics:

Forecast of the internet user penetration rate in Slovenia from 2016 to 2026. In 2026, the share of monthly active internet users is projected to reach 81.92 percent of the total population. This would be an increase of almost 15.16 percent from 71.13 percent in 2016.

 

Source: StatCounter Global Stats – Browser Market Share

Conclusion

According to GoConvert statistichs (which seems true to us) average CPC in SLovenia is 0,24 $. That is much lower than the benchmark (1,46 $) is. Slovenia is therefore a small country which might not seem interesting to foreign countries. But considering the low competition, and many opportunities it is a very good opportunity to many companies, since they can reach SLovenian market with relatively low budgets.

 

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