SEO services for lawyers are services oriented in the area of legal issues that offer attorneys and law firms to rank high on most valuable keywords that don’t necessarily have large search volumes.
What is important for lawyers in the area of SEO is not the amount of traffic they receive but instead the quality and users’ intent. Many law firms and lawyers are willing to pay high amounts for clicks on relevant keywords. But prices for legal niche are far from low. Usually prices for keywords related to legal services start from about $ 40 and range even to $ 500 and even more. That is not surprising since lawyers see high value (income and profit) in users that trigger them.
While the prices are a bit of an issue for lawyers, the market (search engines) offers many opportunities and combinations that allow legal companies to find also cheaper ways to reach their customers. One of those is definitely SEO. SEO with a correct implementation allows company to achieve top positions on search terms where it is most relevant leading to decrease of advertising costs.
The second opportunity that is available to legal companies is remarketing. Our systematical approach allows lawyers to reach same customer at lower cost as long as we can predict that certain person will need certain legal service in near or distant future.
To sum it all up:
We offer a few things that lawyers interested in SEO services would need:
Let’s see how these services work for lawyers in detail.
Google Ads management for lawyers and law firms
SEM is often a starting point for most companies that want to reach more users and gain more leads. Why? It works immediately, it is efficient way to get customers and the results are 100% measurable while the spend is 100% under control. The downside of SEM services such as Google Ads may often eb cost per lead. Many companies are satisfied with how Google ads work for them while may be happier if those costs would be lower.
While our specialty are Google-related services (SEO, SEM with Remarketing) we can offer many improvements even to those companies that have already been using agency (or professional) services for PPC campaign optimization.
We often find out many opportunities that can be used to lower CPAs in different ways of filtering lower performing traffic and with advance bid optimization.
PPC and especially Google ads is a starting point for every lawyer that wants to reach customers online that with constant improvements can become very good source of high value traffic.
SEO services for lawyers
Search engine optimization services for lawyers are area that we focus on the most. The legal area in SEO is highly competitive and require high end solutions and very precise and systematical approach. The legal companies need to increase their positions fast while they also need to gain customers during the SEO process. Therefore, our SEO services for lawyers and law companies is combined with Google ads and other channels while our work and results are focused on the longtail keywords that target customers use to find law services they need. This allows us to gain customers from SEO ASAP while improving overall positions.
The area of Lawyer SEO services consists of content improvement and writing, overall readability improvement (very important factor), Google Maps and MyBusiness SEO, Voice Search SEO and branding related SEO (mostly not known) that is combined with articles published in professional and niche-specific media.
The way of cooperating with us can be adjusted. Often, we provide our customers with know-how they need to write professional legal content on the web. We provide them with article titles, subtitles, the tone they should write in etc. Then we adjust articles they provide and publish them, so they are SEO friendly while 100% natural at the same time. Our process of publishing certain articles (topics) allows companies to maintain very high CTR during the process of writing which prevents their website to decrease in SERPs. We know which article to published and when it is time to.
The second option is that the law company lets us to all the work including writing articles. Although we are not legal specialists, we are SEO specialists and readers are not law professionals. We then let lawyers see our content before it is published and help us improve it from their professional point of view.
Our branding solutions are combined with link attribution in a way to let search engines know that something is happening with specific law firm and that is getting more and more attention from leading media in the niche along with branded searches.
Remarketing and PPC
We provide complicated combinations of targeting audience which allows us to maintain costs per conversion (lead) as low as possible. We implement remarketing make the user know that certain lawyer or law firm is the most influential and specialized in certain area with audience segmentation and personification of ads. That brings us much higher rates in acquiring new customers.
Ussually it takes 3 months for first improvements to be seen in increase of rankings. In 6 months we can provide top results for longtail keywords. It takes one year or more to reach top positions for certain short tail keyword.
The price range depends on the result time frame. To reach top positions ASAP we need to work more than your competitors or even make up for the shortfall if there is one. Our starting point is $ 1500 monthly solely for SEO.
There is one thing your company definetly should not worry about and that is getting a penalty from doing SEO. We only do what will sooner or later increase your positions. The main concern for both of us is the time range of achieving positions. Google constantly makes updates, your competition is doing an effort ...